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Mazda Brand Quality Grades and U.S. New Car and Light Vehicle Market Shares
This page gives Mazda's Quality Grades for model years 1985-1989, 1990-1994, 1995-1999, 2000-2004, 2005-2006, and 1985-2006, its U.S. new car market shares for calendar years 1989, 1994, 1999, 2004, and 2009, its changes in market share from 1985 to these years, its changes in market share from 2000 to 2004 and 2009, its U.S. new light vehicle market shares for calendar years 1989, 1994, 1999, 2004, and 2009, and charts plotting the history of Mazda's U.S. new car market shares for calendar years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009 and its U.S. new light vehicle market shares for the same years. Quality Grades are a rating of reliability and durability of car and light truck models within the Mazda brand and are based on Consumer Reports' worst vehicle tables and its reliability charts/tables.
Mazda's Quality Grades
Mazda's Quality Grades for model years 1985-1989, 1990-1994, 1995-1999, 2000-2004, 2005-2006, and 1985-2006 are given below.
| |
Model Years |
Quality Grade |
| xxxxx |
1985-1989 |
Poor |
| |
1990-1994 |
Poor |
| |
1995-1999 |
Middling |
| |
2000-2004 |
Middling |
| |
2005-2006 |
Poor |
| |
1985-2006 |
Poor |
Possible Quality Grades, from best to worst, are: Excellent, Better, Good, Middling, Poor, Worse, and Worst. The Mazda brand falls in the mid part of the Quality Grade spectrum for the overall model-year period 1985 to 2006. For contrast and comparison, the Quality Grades of the Toyota brand (with the best record) are all Excellent and the Quality Grades of the Chevrolet brand (with the worst record) are all Worst.
The criteria for each grade for each model-year period are given near the bottom of this page.
Mazda's U.S. New Car Market Shares
Mazda's U.S. new car market shares for calendar years 1989, 1994, 1999, 2004, and 2009, together with its changes in market share from 1985 to these years and its changes in market share from 2000 to 2004 and 2009, are given next. Market shares are rounded to the nearest hundredth.
| |
Calendar Year |
U.S. New Car Market Share |
Percent Change in U.S. Share from 1985 |
Percent Change in U.S. Share from 2000 |
| xxxx |
1989 |
0.02 |
21% |
|
| |
1994 |
0.03 |
65% |
|
| |
1999 |
0.02 |
14% |
|
| |
2004 |
0.03 |
31% |
31% |
| |
2009 |
0.03 |
36% |
36% |
Mazda's U.S. new car market share went rather nowhere from 1985 to 2009. For comparison and contrast, Toyota's U.S. new car market share grew 189% from 1985 to 2009 and Chevrolet's fell 34%.
A chart of Mazda's U.S. new car market shares expressed in percent for calendar years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009 is given below. For comparison and contrast, Toyota's and Chevrolet's U.S. new car market shares are plotted as well. In addition, for all three brands, a trend line – a linear regression of degree one – is included, as a linear regression often imparts additional useful information.
Mazda's U.S. New Light Vehicle Market Shares
Mazda's U.S. new light vehicle market shares for calendar years 1989, 1994, 1999, 2004, and 2009, together with its changes in market share from 1985 to these years and its changes in market share from 2000 to 2004 and 2009, are given next. Market shares are rounded to the nearest hundredth.
| |
Calendar Year |
U.S. New Light Vehicle Market Share |
Percent Change in U.S. Share from 1985 |
Percent Change in U.S. Share from 2000 |
| xxxx |
1989 |
0.02 |
11% |
|
| |
1994 |
0.02 |
18% |
|
| |
1999 |
0.01 |
-32% |
|
| |
2004 |
0.02 |
-26% |
6% |
| |
2009 |
0.02 |
-6% |
36%
|
Here too we see a 2009 market share basically unchanged since 1985.
A chart of Mazda's U.S. new light vehicle market shares expressed in percent for calendar years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009 is given below. For comparison and contrast, Toyota's and Chevrolet's U.S. new light vehicle market shares are plotted as well. In addition, for all three brands, a trend line – a linear regression of degree one – is included, as a linear regression often imparts additional useful information.
Reference Info
By convention, cars include sedans, coupes, convertibles, hatchbacks, and wagons, light trucks include SUVs (including crossover), minivans, and pickup trucks, and light vehicles include cars and light trucks.
The requirements for a Quality Grade are given below. In listing the requirements, the following abbreviations are used:
CA = a 6-year-old model entry in CR's Cars to Avoid, also termed Vehicles to Avoid
RT = a 6-year-old model entry in CR's Reliability Tables.
Grades for the 5-model-year groups 1985-1989, 1990-1994, 1995-1999, and 2000-2004 are earned as follows:
Excellent: 0 CAs and at least 21 RTs
Better: 0 CAs and 11 to 20 RTs
Good: 0 CAs and 5 to 10 RTs
Middling: 1 or 2 CAs and 10 or more RTs
Poor: 3 to 5 CAs
Worse: 6 to 8 CAs
Worst: 9 or more CAs
Some brands have many more CAs than are required for a grade of Worst. For example, Chevrolet has 59 CAs.
Grades for model years 2005-2006 are earned as follows:
Excellent: 0 CAs and at least 9 RTs
Better: 0 CAs and 5 to 8 RTs
Good: 0 CAs and 3 or 4 RTs
Middling: 1 CA and 4 or more RTs
Poor: 2 CAs
Worse: 3 or 4 CAs
Worst: 5 or more CAs
Some brands have many more CAs than are required for a grade of Worst. For example, Chevrolet has 28 CAs.
Grades for model years 1985-2006 are earned as follows:
Excellent: 0 CAs and at least 21 RTs
Better: 0 CAs and 11 to 20 RTs
Good: 0 CAs and 5 to 10 RTs
Middling: 1 to 8 CAs and 40 or more RTs
Poor: 9 to 26 CAs
Worse: 27 or 39 CAs
Worst: 40 or more CAs
Some brands have many more CAs than are required for a grade of Worst. For example, Chevrolet has 234 CAs.
Data Sources
The data sources for the Quality Grades are the reliability charts and worst vehicle tables of the April issues of Consumer Reports. The data sources for the U.S. new car market shares and new light vehicle market shares are Ward’s Automotive Yearbooks. For more information on data sources,
click here.
This page was created in November of 2012.
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