Bookmarking Auto on Info pagesSupporting Auto on InfoHome or Site Layout or Site Map or Site Index or Quick Jumps or Search Engine Directory or The MartAuto News, Analysis and Editorial J.D. Power Reports "Initial Quality" Results, AutoOnInfo.net Gleans Value

 

 

AutoOnInfo.net  June 2008

J.D. Power Reports "Initial Quality" Results, AutoOnInfo.net Gleans Value

By James B. Bleeker

J.D. Power and Associates released the results of its annual "initial quality" study, a study that focuses on the first 3 months of ownership.

To glean a little value from J.D. Power's efforts, we again apply the Rule of Intersection, selecting those brands that are common to the top 10 brands of this study, the top 10 brands of its 2007 "dependability" study (which focuses on the first 3 years of ownership), the top 10 brands of its 2007 "initial quality" study, and the top 10 brands of its 2006 "dependability" study.

The resulting list appears below, with the best (the brand with the fewest complaints) on top.

The Top Brands by the Rule of Intersection Applied to J.D. Power and Associates' 4 Most Recent Automobile Complaint Studies
Rank Brand
1 Lexus
2 Mercury
3 Toyota
4 Honda

Toyota Motor Corporation's Lexus and Toyota brands are perennial leaders by nearly every meaningful quality measure, if not every meaningful quality measure. However, here it appears, by J.D. Power's 4 most recent automobile complaint studies, that for a consumer who plans to buy new and to own the vehicle for 3 years or less, a Mercury product might be acceptable. At the very least, it seems safe to say that such a consumer making such a purchase is neither a complete idiot nor an unmitigated nincompoop.

However, for those who plan to buy used or to own their new vehicle more than 3 years, see "Toyota and Honda Account for All of Consumer Reports' 2007 Long-Run Good Bets," AutoOnInfo.net, September 2007,  "The Best and Worst 2008 Automobiles by CR's Reliability-Verdict History: Toyota Models Dominate Best and Account for All Perfect Reliability-Verdict Histories of 6 or More Years; GM Models Dominate Worst," AutoOnInfo.net, November 2007, "Toyota's Dominance on Durability Measure Holds," AutoOnInfo.net, January 2008, "Toyota Increases Dominance of Consumer Reports' Good Bets List a Tad, Honda Drops a Bit, Toyota's Best Widen Quality Gap Again," AutoOnInfo.net, January 2008, and "The 2008 Reliability-Durability Updates: The Best and Worst Automobiles by Engine Reliability: Toyota Dominates Best Engines and GM Dominates Worst Engines," AutoOnInfo.net, April 2008.

There is evidence that the dubious value of the J.D. Power complaint studies is hitting the historical press sources. A sentence in an Associate Press article reads, "The [J.D. Power] rankings are closely watched by automakers and are frequently used in advertising despite persistent questions about whether they show any real statistical difference between automakers."1 However, to the best of site manager's knowledge, AutoOnInfo.net is still the only media outlet that employs a rule of intersection to gather a little value from J.D. Power's wheel spinning. 

Source for J.D. Power "initial quality" rankings: http://www.automotive.com

1 "J.D. Power: Vehicle Quality Improves Industrywide," Dee-Ann Durbin, the Associate Press, June 4, 2008, available at Yahoo! News

 

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