Auto on Info: Car News and Commentary April 2008: The March 2008 U.S. Automobile Sales Statistics: U.S. Consumers Resume March to Quality and Out of Big Three Vehicles; GM's Year-to-Date U.S. Market Share Drops a Notch to Set Another Record Low

Bookmarking Auto on Info pagesSupporting Auto on InfoHome or Site Layout or Site Map or Site Index or Quick Jumps or Search Engine Directory or The MartAuto News, Analysis and Editorial The March 2008 U.S. Automobile Sales Statistics: U.S. Consumers Resume March to Quality and Out of Big Three Vehicles; GM's Year-to-Date U.S. Market Share Drops a Notch to Set Another Record Low

AutoOnInfo.net April 2008

The March 2008 U.S. Automobile Sales Statistics: U.S. Consumers Resume March to Quality and Out of Big Three Vehicles; GM's Year-to-Date U.S. Market Share Drops a Notch to Set Another Record Low

By James B. Bleeker

Toyota Motor Corporation, with a 1999-2003 Reliability Percentrank average of .89, saw its U.S. auto sales fall 3% in March 2008, over those of March 2007. Its March U.S. car sales fell a small fraction of a percent and its U.S. light truck - SUV, minivan, and pickup - sales fell 8%.

The following table provides detailed information regarding Toyota Motor Corporation's U.S. sales in the month of March 2008 and year-to-date, together with 1999-2003 model, line, and manufacturer Reliability Percentrank averages. A model name in bold denotes a hottest seller in January 2008 by the Wall Street Journal's lot-stay time.

Table I: Toyota Motor Corporation's March 2008 U.S. Unit Sales and Daily-Selling-Rate Percentage Changes, TMC's Year-to-Date 2008 U.S. Unit Sales and Daily-Selling-Rate Percentage Changes, and 1999-2003 Reliability Percentrank Averages, for Manufacturer, Line, and Model

Manu-facturer Divi-sion Type of Vehicle Model and (distinctions) March 2008 Unit Sales Volume Percent-age Change for March 2008 from March 2007 The 2008 Year-to-Date Unit Sales Volume The 2008 Year-to-Date Percent-age Change 1999-2003 Reliability Percentrank Average

Toyota Motor Corporation 217,730 -3.4% 571,748 -4.4% .89

Scion Division 11,131 9.2% 27,886 -2.4% N/A¹⁵

xA (R05, R08, RA08) 4 -99.8% 23 -99.6% N/A¹⁶

xB (R05, R07, R08, RA08, GB08, GW07) 4,527 74.2% 11,670 39.1% N/A¹⁷

tC (GB08) 4,082 -30.4% 10,290 -30.9% N/A

xD (RA08) 2,518 N/A 5,903 N/A N/A

Toyota Division 181,660 -3.6% 477,347 -3.9% .88

Passenger Car 103,766 0.8% 260,143 -3.3% N/A

Avalon (GB08, GS07, GC07) 4,581 -34.4% 12,809 -33.9% .95

Camry (AL07, GB08, 4-cyl.: R05, R06, RV07, RA08, 4-cyl. hybrid: R08, RA08, GD07, 6-cyl. Solara: RA08) 40,487⁸ 3.2% 107,002 2.4% .93,.88, .92,.85¹⁰

Corolla (R05, R06, R07, R08, RA08, GB08, RV07, AL07, 5-spd manual: GD07, Matrix: R08, RA08) 25,109 -21.3% 67,047 -23.0% .93

Prius (CL07, T05, T06, T07, R05, R06, R07, R08, RA08, GB08, RV07, GT07, GD07, GW07, GS07, GC07) 20,635 16.0% 42,907 9.5% .91

Yaris² (R05, R07, R08, RA08, GB08, RV07, 5-spd manual: GD07) 12,953 83.2% 30,377 60.4% .97¹⁸

Light Truck 77,894 -8.8% 217,204 -4.7% N/A

RAV4 (SUV) (CL07, T07, R05, R06, R07, GB08, 4-cyl.: R08, RA08, RV07, RIT) 12,955 -21.8% 34,229 -16.2% .97¹⁹

Sienna (minivan) (T07, R08, GB08, GS07) 12,631 4.1% 34,299 -0.6% .83²⁰

Highlander (mid-size SUV) (CL07, R05, R06, R07, R08, GB08, GS07, 4-cyl.: GW07, 6-cyl.: RA08, RV07, hybrid: T06, T07) 10,832⁹ -0.2% 33,668 8.7% .99¹¹

FJ Cruiser (SUV) (R07) 3,284 -41.6% 9,875 -37.6% N/A

4Runner (SUV) (CL07, R07, R08, RA08, GB08, 6-cyl.: RV07, GS07) 5,075 -39.6% 15,506 -34.4% .93¹²

Sequoia (large SUV) (GB08) 2,856 19.8% 7,850 14.6% .68

Land Cruiser (large SUV) (CL07, R05, R06, R08, GB08, RV07, RIT) 363 76.1% 1,217 80.8% .94

Tundra (pickup truck) (R05, R06, GB08, 6-cyl.: GW07, GS07, GC07, 8-cyl. 2wd: R08) 14,311 16.8% 40,784 41.6% .86¹³

Tacoma (pickup truck) (AL07², 4-cyl.: R08, V6: RIT) 15,587 -8.0% 39,776 -13.0% .93¹⁴

Lexus Division 24,939 -6.9% 66,515 -8.3% .91

Passenger Car 14,881 -11.6% 38,261 -14.2% N/A

ES (CL07, T07A, R07, RV07, GB08, RIT) 6,019 -12.9% 15,160 -14.9% .96

LS (CL07, T05, R05, R06, R07, RA08, GB08, RV07, RIT) 2,125⁷ -27.0% 5,922 -29.9% .99

GS (R06, 450h: R08, RA08, GB08) 1,668⁶ -14.6% 4,570 -11.2% .97³

SC (hardtop convertible) (R05, R06, R07, RA08, GB08) 271 -21.1% 643 -31.7% .88¹

IS (R05, R06, R08, GB08) 4,798⁴ 1.8% 11,966 -2.3% .94

Light Truck 10,058 1.0% 28,254 1.2% N/A

RX (SUV) (T05, R08, RA08, GB08, RIT, GS07) 7,737⁵ -3.1% 21,448 -2.3% .95

GX (SUV) (GB08) 1,679 -2.5% 4,885 -5.5% .78¹

LX (large SUV) (R05, RA08) 642 156.1% 1,921 135.6% .84

Note: Percentage changes are daily selling rate percentage changes from previous year's version of the model, and Corolla sales total includes Matrix wagon.

A model name in bold denotes a hottest seller in January by the Wall Street Journal's lot-stay time.

¹Based on data for 2 or fewer model years

²Includes data for preceding model number

³The 1999-2003 Reliability Percentrank average of the GS is .97 and that of the V6 rear-wheel-drive GS is .90.

⁴The March 2008 sales breakdown of the IS 250 and the IS 350 was unstated; the new IS F had March sales of 323.

⁵The Lexus RX 350 had March sales of 6,167 (down 6.9% from March 2007) and the hybrid RX 400h - 1,570 (up 14.9%).

⁶The March 2008 sales breakdown of the Lexus GSs was unstated.

⁷The Lexus LS 460/460 L had March sales of 2,012 (down 30.9%) and the hybrid LS 600h L - 113 (new).

⁸The non-hybrid Camry had March sales of 33,557 (down 2.6%) and the Camry Hybrid - 6,930 (up 45.1%).

⁹The non-hybrid Highlander had March sales of 8,593 (up 0.7%) and the Highlander Hybrid - 2,239 (down 3.6%).

¹⁰The 1999-2003 Reliability Percentrank average of the 4-cylinder Camry is .93, that of the V6 Camry is .88, that of the Camry Solara is .92, and that of the V6 Camry Solara is .85. However, it should be noted that the V6 Camry Solara's early 2004 Reliability Percentrank (based on only one year of data) is only .47, a disaster for a Toyota product, but very much above average for a Big Three product.

¹¹The 1999-2003 Reliability Percentrank average is for the V6 Highlander.

¹²This 1999-2003 Reliability Percentrank average is for the V6 4Runner.

¹³The 1999-2003 Reliability Percentrank average is for the V8 Tundra.

¹⁴This 1999-2003 Reliability Percentrank average is for the V6 Tacoma.

¹⁵The Scion line's early 2004 Reliability Percentrank average (based on only one year of data) is .88.

¹⁶The Scion xA's early 2004 Reliability Percentrank (based on only one year of data) is .90.

¹⁷The Scion xB's early 2004 Reliability Percentrank (based on only one year of data) is .86.

¹⁸This 1999-2003 Reliability Percentrank average is that of the Echo, the Yaris' less refined predecessor.

¹⁹This 1999-2003 Reliability Percentrank average is for the 4-cylinder RAV4.

²⁰Advisory: While the 1999-2003 Reliability Percentrank of the Toyota Sienna is .83, the early 2004 Reliability Percentrank (based on only one year of data) is only .54 and that of the all-wheel-drive Toyota Sienna is even worse - .31, both surprisingly bad for Toyota (but excellent when compared with Big Three minivan Percentranks).

T05 denotes a Consumer Reports 2005 Top Pick, T06 - a CR 2006 Top Pick, T07 - a CR 2007 Top Pick, T05 - a CR 2005 Top Pick in the Green Car category, T06 - a CR 2006 Top Pick in the Green Car category, T07 - a CR 2007 Top Pick in the Green Car category, T05A - a CR 2005 Top Pick alternate, T06A - a CR 2006 Top Pick alternate, and T07A - a CR 2007 Top Pick alternate.

R05 denotes that Consumer Reports accorded the 2005 model its highest predicted short-term reliability, R06 - that CR accorded the 2006 model its highest predicted short-term reliability, R07 - that CR accorded the 2007 model its highest predicted short-term reliability, and R08 - that CR accorded the 2008 model its highest predicted short-term reliability.

RV07 denotes a best model by CR's 2007 Reliability Verdicts.

RA08 denotes a 2008 best model by CR's Reliability-Verdict history from the 5 most-recent model years.

GB08 denotes a CR 2008 Good Bet.

RIT denotes a top-ten model by the 2007 Reliability Index.

CL07 denotes a Consumer Reports 2007 best bet "for the long run," i.e., a good candidate for a long distance runner.

AL07 denotes a model with 5 or more listings on AOI's 300,000+ mile roster. The Toyota Tacoma pickup and its predecessor, the Toyota Pickup, have a pooled count.

GT07 denotes that it is one of two current models that have reduced exhaust emissions sufficiently to receive a permit to use the car pool lanes on Arizona's freeways. (See "Cleaning Arizona Air: The Exclusive Three," Auto on Info, March 2007.)

GD07 denotes that the model, or specified edition of the model, is on GreenerCars.com's top dozen green cars.

GW07 denotes that the model, or specified edition of the model, is best in category on global warming performance, by the Union of Concerned Scientists, GS07 denotes best in category on smog performance, and GC07 denotes best in category on combined environmental performance. (See "By Yet Another Quality Measure, Toyota and Honda Are Best and GM and DaimlerChrysler - Worst: The UCS 2007 Environmental Report," Auto on Info, April 2007.)

To view a table providing Toyota's models on Consumer Reports' list of 2007 models having the highest predicted short-term reliability, go to "By CR's Predicted Short-Term Reliability for Model Year 2007, Toyota and Honda Dominate Best and GM, Ford and DaimlerChrysler Dominate Worst, per Detroit News Table," Auto on Info, November 2006. To view a table providing Toyota's models on Consumer Reports' list of 2008 models having the highest predicted short-term reliability, go to "By CR's Predicted Short-Term Reliability Scores for Model Year 2008, Toyota and Honda Marques Gather 5 of 6 Best, GM Marques Gather 3 of 7 Worst, 5 of 9 Worst and 7 of 13 Worst: Is GM on a Quest to Be Junk's Absolute Monarch?" Auto on Info, October 2007.

In March 2008, Toyota Motor Corporation reported sales in the U.S. of 31,552 hybrid vehicles, up 19.0% over March 2007. The Toyota division had sales of 29,804 hybrids, up 19.8%, and the Lexus division had sales of 1,748 hybrids, up 14.0%.

The Toyota Motor Corporation models showing the largest sales gains in March 2008 over March 2007 were the Lexus LX 570 large sport-utility vehicle, up 156.1% to 642, the Toyota Yaris small car, up 83.2% to 12,953, the Toyota Land Cruiser large sport-utility vehicle, up 76.1% to 363, the Scion xB wagon, up 74.2% to 4,527, the Toyota Camry Hybrid family sedan, up 45.1% to 6,930, the Toyota Sequoia large sport-utility vehicle, up 19.8% to 2,856, the Toyota Tundra large pickup truck, up 16.8% to 14,311, the Lexus RX 400h hybrid midsize sport-utility vehicle, up 14.9% to 1,570, the Toyota Prius gasoline-electric hybrid family hatchback, up 16.0% to 20,635, and the Toyota Sienna minivan, up 4.1% to 12,631.

Toyota's Hottest Sellers in March 2008

Lexus LX 570 Toyota Yaris Toyota Land Cruiser

Scion xB Toyota Camry Hybrid Toyota Sequoia

Toyota Tundra Lexus RX 400h Toyota Prius

Toyota Sienna

The above photos are of the 2008 models and the above links are to onsite review pages of the 2007 models.

The Toyota Prius, up 16.0% for the month, is Toyota's original gas-electric hybrid. The extraordinary popularity of the post-2004 editions is likely a consequence of a combination of factors. First, the post-2004 Prius is a midsize sedan. Second, it employs new gas-electric power-train technology that delivers more power and performs greater work per unit of energy source. This gives it an acceleration comparable to that of the Camry midsize sedan and increases its estimated EPA rating for in-city driving from 55 miles per gallon to 60 miles per gallon.¹ In short, the post-2004 editions of the Prius are a bigger car with better gas mileage than its pre-2004 editions. Third, the Prius is a Consumer Reports 2005 Top Pick (green car category), a CR 2006 Top Pick (green car category), a CR 2007 Top Pick (green car category), a CR 2007 Long-Run Pick, a recipient of a CR's 2007 and 2008 "Most Reliable" rating for predicted short-term reliability, a recipient of a CR's 2007 highest ownership satisfaction rating for predicted short-term satisfaction, a recipient of a CR's 2007 highest crash protection rating, a UCS 2007 Best on Global Warming Performance in midsize car category, a UCS 2007 Best on Smog Performance in midsize car category, a UCS 2007 Best on Combined Environmental Performance in midsize car category, one of Arizona's two "green cars" for car pool lane usage, and No. 2 on GreenerCars.com's greenest dozen.

The likelihood of finding a new made-in-Japan Toyota Corolla, Toyota Camry, or Lexus RX350 on a U.S. dealer lot is not good; Toyota Motor Corporation reports that 93.6% of the Corollas sold in the U.S. through March 2008 were made in North America, 97.2% of the Camrys sold in the U.S. through March 2008 were made in North America, and 84.9% of the RX350s sold in the U.S. through March 2008 were made in North America. If made-in-Japan is an uncompromisable criterion, most likely the U.S. consumer will have to buy used, if a Toyota Corolla, Toyota Camry, or Lexus RX350 is his/her desire. (However, the consumer may try telling the dealership, "Look for it. If you can't find it, there's no sale.") U.S. consumers looking for a made-in-Japan 2007 Toyota Avalon are without any hope, as all of the Toyota Avalons sold in the U.S. are made in North America. Currently, all Yaris sold in the U.S. are made abroad; however, Toyota plans North American production of this model, so it may behoove U.S. consumers eyeing the Yaris to buy it within the next two years. To ascertain whether a vehicle is made in Japan, check the first alphanumeric in the vehicle's identification number; if it is a J, the vehicle was made in Japan.

Honda Motor Company, with a 1999-2003 RPA of .84, saw its March 2008 U.S. auto sales rise 4%. Honda Motor Company's models showing the largest sales gains in March 2008 over March 2007 were the Honda Fit small car (a 2008 best model, Auto on Info's Top Car Pick of 2007, a 2007 CR Top Pick in Budget Car category, and a 2007 CR All-Around-Ability Budget-Car Quick Pick, with a 2007 and 2008 predicted short-term reliability in CR's highest category, a 2007 ownership-satisfaction rating in CR's highest category, a 2007 accident-avoidance rating in CR's second-highest category, and a 2007 crash-protection rating in CR's highest category; also, the manual transmission edition is No. 8 on GreenerCars.com's greenest dozen), up 73.8% to 6,835, the Honda Civic hybrid (a 2008 best model, a 2007 CR Top Pick alternate in Green Car category, a 2007 CR Top Pick in Small Sedan category, a recipient of a CR's 2007 "Most Reliable" rating for predicted short-term reliability, a recipient of a CR's 2007 highest ownership satisfaction rating for predicted short-term satisfaction, a recipient of a CR's 2007 second-highest accident avoidance rating from road test performance, a recipient of a CR's 2007 highest crash protection rating, one of Arizona's two "green cars" for car pool lane usage, and No. 3 on GreenerCars.com's greenest dozen), up 44.3% to 3,769, the Honda Civic (a 2008 best model, a 2007 CR Top Pick in Small Sedan category, a CR 2008 Good Bet, with a 2008 predicted short-term reliability in CR's highest category and with the EX accorded a 2007 predicted short-term reliability in CR's second-highest category, a 2007 ownership-satisfaction rating in CR's highest category and a 2007 accident avoidance rating in CR's second-highest category, with the automatic transmission version of the DX, LX, and EX sedan placing within GreenerCars.com's greenest dozen, and with the natural gas GX edition placing No. 1 on GreenerCars.com's greenest dozen), up 15.9% to 28,971, the non-hybrid Honda Accord family car (the 4-cylinder Accord with a 1999-2003 RPA of .96, the 4-cylinder being a 2008 best model, and the V6 Accord with a 1999-2003 RPA of .90 and a CR 2007 Top Pick, a CR 2006 Top Pick, with the 2006 EX 4-cylinder and 6-cylinder editions All-Around Quick Picks, with the 2007 EX 4-cylinder and 6-cylinder editions Well-Rounded Quick Picks, and with quite a number of additional distinctions), up 7.8% to 36,161, the Honda CR-V small sport-utility vehicle (with a 1999-2003 RPA of .96 and a CR 2006 comfort-versatility-and-snow-traction Quick Pick, a CR 2007 All-Around-Competence Quick Pick, a 2007 CR Top Pick runner-up, a CR 2007 Long-Run Pick, a recipient of CR's 2007 highest rating for predicted short-term reliability, a recipient of CR's 2007 second-highest rating for predicted short-term ownership satisfaction, a recipient of CR's 2007 second-highest accident avoidance rating by road test performance, a recipient of CR's 2007 highest crash protection rating, a best motor vehicle model by CR's 2007 Reliability Verdicts, a CR 2008 Good Bet, and a top ten by the 2007 Reliability Index), up 3.9% to 18,974, and the Honda Odyssey minivan (with a CR 2007 predicted short-term reliability of only average and a 1999-2003 RPA of .75), up 3.4% to 13,261.

Honda's Hottest Sellers in March 2008

Honda Fit Honda Civic Hybrid Honda Civic DX, LX, and EX Sedans

Honda Civic Si Sedan Honda Civic GX Honda Accord

Honda CR-V Honda Odyssey

The above photos are of the 2008 models and the above links are to onsite review pages of the 2007 models.

The Honda Fit, the Honda Civic Hybrid, the Honda Civic sedans, the Honda Civic Si, and the Honda CR-V are on the list of Best Cars and Trucks of 2008 by CR Reliability-Verdict History for the 5 Most-Recent Model Years.

Through March 2008, the Toyota Sienna minivan outsold the Honda Odyssey by 602 vehicles, or 1.8%, but the Honda CR-V small sport-utility vehicle outsold the Toyota RAV4 by 16,455 vehicles, or 48.1%. Both of the latter two have solid reliability histories; the Honda CR-V has a 1999-2003 RPA of .96 and a CR 2007 and 2008 predicted short-term reliability in the highest category and the Toyota RAV4 has a 1999-2003 RPA of .97 (4-cylinder) and a CR 2007 and 2008 (4-cylinder) predicted short-term reliability in the highest category. Also, both the 4-cylinder Toyota RAV4 and the Honda CR-V are on the list of Best Cars and Trucks of 2008 by CR Reliability-Verdict History for the 5 Most-Recent Model Years and are CR 2008 Good Bets. With regard to the reliability of the minivans, neither the Honda Odyssey nor the Toyota Sienna have fared well recently relative to other Honda and Toyota products (although the 2008 Toyota Sienna has a predicted short-term reliability in CR's highest category per CR's website and in CR's second-highest category per its publication Cars: Best and Worst for '08 and both the Odyssey and the Sienna are CR 2008 Good Bets), but have fared excellently relative to Big Three alternatives, as the following table helps demonstrate.

Reliability Scores, Percentranks and Grades of the 2003 Toyota Sienna Minivan and the Honda Odyssey Minivan and Minivan Alternatives

Model Reliability Score Reliability Percentrank Reliability Grade

Toyota Sienna .50 .73 C-

Honda Odyssey .50 .73 C-

General Motors' regular Chevrolet Venture Van .35 .57 F

Chrysler's 2-wheel-drive V6 Dodge Grand Caravan .12 .43 F

General Motors' regular Pontiac Montana Van .04 .37 F

Chrysler's V6 Dodge Caravan -.02 .32 F

Chrysler V6 Voyager -.07 .26 F

Ford Windstar -.14 .17 F

General Motors' Chevrolet Astro Van -.45 .03 F

General Motors' GMC Safari Van -.45 .03 F

Subaru division of Fuji Heavy Industries, Ltd., with a 1999-2003 RPA of .77, saw its March 2008 U.S. auto sales fall a small fraction of a percent.

Nissan Motor Company, with a 1999-2003 Reliability Percentrank average of .70, saw its March 2008 U.S. auto sales rise 4%.

Mazda Motor Corporation, with a 1999-2003 RPA of .66, saw its March 2008 U.S. auto sales fall 6%.

Overall, the March 2008 U.S. sales by the auto manufacturers of higher quality products were not bad. March sales by Honda and Nissan rose 4% and Subaru sales were basically unchanged.

At the other end of the quality spectrum, General Motors Corporation, with a 1999-2003 RPA of .31 and with the distinction of again being the dominant manufacturer on both CR's 2008 least reliable list and CR's 2008 least satisfying list, saw March 2008 U.S. unit sales of its domestic lines plunge 13%, despite very hefty incentives. Nearly all of GM's U.S.-domestic lines have experienced year-to-date sales declines - GMC, down 4.8%, Pontiac, down 7.3%, Chevrolet, down 11.3%, Buick, down 11.6%, Saturn, down 14.2%, and Hummer, down 23.2%.

GM's declining sales come at a time when its models continue to dominate the bottom end of the quality spectrum and are setting new records (at least for recent years) of infamy, as the following charts help depict.

Mark LaNeve, vice president for GM's North American sales, has been quoted (by Dee-Ann Durbin of the Associated Press) as saying that a strike at one of GM's suppliers, American Axle and Manufacturing Holdings, Inc., a GM jettisoning of the 1990s, is believed not to have affected GM's retail business "one bit to date." However, it may be that fleet sales have declined some due to the strike, but this may be to GM's advantage, as it better hides from prospective consumers GM's low quality and permits its marketing department greater opportunity to create dreams.

With regard to the strike at American Axle, GM's greatest concern may be the possibility that the strike may begin to affect Malibu production, and consequently sales. The 6-cylinder Malibu is on the Worst of 2008 list, so it seems likely very important, for sales, to get consumers through the door and money out of their pockets quickly, before they gather information or think about it.

Chrysler LLC, with a 1999-2003 RPA of .38, as well saw its March 2008 U.S. auto sales plunge 13%, despite very hefty incentives.

The following chart depicts the percentage of models, with a CR Reliability-Verdict history of one or more model years, that are among the Worst of 2008, for each of the lines of Chrysler.

Ford Motor Company, with a 1999-2003 RPA of .50, saw its March 2008 U.S. unit sales of its domestic lines drop 8%, despite very hefty incentives.

The 2008 year-to-date U.S. market shares of the Reliable Two, the Big Three, Nissan, and Hyundai changed some from the end of February. Hyundai's and Nissan's were up a notch, and GM's was down a notch to set a record low. The following table provides the 2008 year-to-date U.S. market shares, as well as historical shares and the estimated natural market shares, of this group of seven.

Table II: Fractional Shares of the U.S. New Passenger Vehicle Market for the Reliable Two, Nissan, Hyundai, and the Big Three for Years 1993, 1995, 1997, 1999, 2001, 2003, 2005, 2007, and Year-to-Date 2008, Estimates of Natural Market Shares, Distances to Natural Market Shares, and Distances Traversed from 1993

Manu- facturer
1993
1995 1997 1999 2001 2003 2005 2007 Year-to-Date 2008 Estimate of Natural Market Share* Remaining Distance to Natural Market Share Distance Traversed from 1993

Toyota .07 .07 .08 .09 .10 .11 .13 .16 .16 .23 .07 .09

Honda .05 .05 .06 .06 .07 .08 .09 .10 .10 .14 .04 .05

Nissan N/A N/A N/A N/A .04 .05 .06 .07 .08 .16 .08 N/A

Hyundai N/A N/A N/A N/A .02 .02 .03 .03 .03 .05 .02 N/A

GM .34 .33 .31 .29 .28 .28 .26 .23 .22 .04 -.18 -.12

Ford .26 .26 .25 .24 .23 .19 .17 .15 .15 .07 -.08 -.11

Chrysler .15 .15 .15 .16 .16