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AutoOnInfo.net  December 2007

In the Race to Quality and Out of GM Products, Aussies Hold Lead, Mexicans Closing Fast, Americans May Finish Last

By James B. Bleeker

For the year ending December 31, 2006, Australian consumers had cut General Motors Corporation's share of their automobile market to .154, or 15.4%, from .194, or 19.4%, for calendar year 1998. By contrast, Mexican consumers had cut GM's market share to .208 (from .263 in 1998), U.S. consumers had cut GM's market share to .242 (from .288 in 1998), and Canadian consumers had cut GM's market share to .253 (from .300 in 1998). This puts the Australians in clear lead in the race to quality and out of GM products.

The following chart depicts the gap between the Reliability Percentrank averages of Toyota Motor Corporation and those of General Motors Corporation.

Auto on Info estimates GM's final share of any given national automobile market, after repetitive behavioral responses and defensive reactions fade, to be about .04, or 4%.

Consequently, there remains quite some distance to the finishing line. And the Mexicans are closing fast the lead held by the Australians and should be the first to cross the finishing line.

Below are the extrapolations (linear regressions of degree one) of GM's automobile market shares for 1998 through 2006, for Mexico, Australia, Canada, and the U.S. On each chart, the red line, with a Market Share value (y-value) of .04, denotes the finishing line.

From the charts, if the current pace is maintained, the Mexicans should cross the finishing line in about 2030, the Australians - in about 2038, the Canadians - in about 2048, and in last place, the Americans - in about 2052. However, as most Americans generally don't like finishing last, their sprint to quality may pick up a bit.

 

Source of market shares: www.gm.com

 

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The following poll permits the reader to express his assessment on General Motors Corporation.

 

 

Poll on GM

How big an embarrassment do you think General Motors Corporation is?

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Not within top 25

 

To view responses to the above poll, click here.

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Beginning with the 2007 updates, the Reliability Grades and Reliability Percentranks of motor vehicle lines and types will appear on the same page. This should quicken comparisons.
To view charts of Reliability Percentrank averages and Percentranks and extrapolations, click the applicable line.
Acura Audi BMW Buick Cadillac Chevrolet Chrysler Dodge Eagle
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Land Rover Lexus Lincoln Mazda Mercedes-Benz Mercury Mini Cooper1 Mitsubishi1 Nissan
Oldsmobile Plymouth Pontiac Porsche1 Saab Saturn Scion1 Subaru Suzuki1
Toyota Volkswagen Volvo            

1Current data are insufficient to warrant charts.

To view tables of the Best and Worst motor vehicle models, click the applicable year.
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Page 1 - Original Durability Page Page 2 - Results of 2001 Survey Page 3 - CCC's 15 Most Frequently Stolen Page 4 - 2001 Summary of Rosters Page 5 - Top 20 High Mileage Page 6 - The 2006 Study of Model Year 1998 Page 7 - The 2006 Toyota Age Equivalents for Model Year 1998 Page 8 - The 2006 Honda Age Equivalents for Model Year 1998 Page 9 - The 2007 Dilapidation Rates for Model Years 1998 - 2002
Page 10 - The 2007 Study of Model Year 1999 Page 11 - The 2007 Toyota Age Equivalents for Model Year 1999 Page 12 - The 2007 Honda Age Equivalents for Model Year 1999 Roster of 300,000-Mile Vehicles with Statistical Summary          

 

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