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No. 62: How
Would You Characterize GM's Brand Names?
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How Would You Characterize GM's Brand Names?
Background
Per WardsAuto.com, General Motors plans to dump the Pontiac Grand Am name. This follows the dropping of Cavalier from the Chevrolet line, Catera from the Cadillac line, Suburban from the GMC line, S-10, Sonoma, and S-Series. To read more on the topic, go to AOI's June 2003 article "General Motors Dumps Another Car Name, This Time - Grand Am."
Queries
The queries for this mini-survey are:
Responses as of November 6, 2006
Response density chart of responses to "Query 1. Please use the below scale, from -4 to +4, to characterize your assessment of GM's brand names," for all respondents
-4 -2 0 +2 +4
Very Big Liabilities Very Big Assets
Search Engine Directory This table is provided primarily to give the visitor quick access to those search engines that site manager has found to be more consistently useful for information acquisition. For descriptions, strengths, weaknesses, comments, and other names and formats by which the following search engines are known, go to Search Engine Directory Page. Major Search and Metasearch Engines Exalead Yahoo! Ask.com Info.com DMOZ Site manager estimates that the Exalead search engine is presently 30 to 35 times better than Google, but is only 8% as good as Google was prior to the advent of large expenditures on internet advertising by the major automobile manufacturers. Site manager estimates that the Yahoo search engine is presently 15 to 20 times better than Google, but is only 7% as good as Google was prior to the advent of large expenditures on internet advertising by the major automobile manufacturers. Site manager estimates that the Ask search engine is presently 5 to 10 times better than Google, but is only 6% as good as Google was prior to the advent of large expenditures on internet advertising by the major automobile manufacturers. Info is a metasearch engine that scans 14 search engines for results. Metasearch engines are modestly successful in weeding out the junk within the first 10 entries of a search results page, but is, of course, of no help in inserting what is missing. DMOZ is the product of thousands of volunteers who select out the better sites that the web has to offer; consequently, there is an assurance of greater quality than the mean of what a search engine offers within the first 10 results of a phrase search. At Google, a web page of a dominant information provider may not appear in the first 1,000 entries, maybe the first 10,000 entries, of an applicable phrase search, at least since the advent of significant internet advertising. The Ixquick Metasearch Engine
